Unique Destinations, Unique Text
Each link leading to a different page should have unique and meaningful text.
When different links lead to different pages, the link text must be unique enough for users to distinguish between them without relying on surrounding context. This is especially important for screen reader users, who often navigate by jumping through links out of context. Clear, differentiated link text helps users quickly understand where each link will take them and reduces ambiguity when scanning or navigating a page.
Bad Examples
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed blandit felis at eros feugiat aliquam. Donec libero ipsum, imperdiet eget sagittis eget, vestibulum ne admission information Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed blandit felis at eros feugiat aliquam. Donec libero ipsum, imperdiet eget sagittis eget, vestibulum ne
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed blandit felis at eros feugiat aliquam. Donec libero ipsum, imperdiet eget sagittis eget, vestibulum admission information neLorem ipsum dolor sit amet, consectetur adipiscing elit. Sed blandit felis at eros feugiat aliquam. Donec libero ipsum, imperdiet eget sagittis eget, vestibulum ne.
Good Examples
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed blandit felis at eros feugiat aliquam. Donec libero ipsum, imperdiet eget sagittis eget, vestibulum ne undergraduate admission Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed blandit felis at eros feugiat aliquam. Donec libero ipsum, imperdiet eget sagittis eget, vestibulum ne
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed blandit felis at eros feugiat aliquam. Donec libero ipsum, imperdiet eget sagittis eget, vestibulum graduate admission neLorem ipsum dolor sit amet, consectetur adipiscing elit. Sed blandit felis at eros feugiat aliquam. Donec libero ipsum, imperdiet eget sagittis eget, vestibulum ne.
Consistent Text for Shared Destinations
When multiple links on the same page point to the same destination, the link text should remain consistent. Using the same wording helps users recognize that the links lead to identical content, even when they appear in different sections or layouts.
Inconsistent Link Text
(All of these point to the same Brown Financial Aid page)